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Pinterest User Statistics 2020: Shocking Results

Why your business Should be on Pinterest?

Here are some interesting points during the survey.

  • Overall estimated online Pinterest users monthly: 300 million
  • Pinterest users from USA: 85 million
  • Pinterest users all over the world: 50%+
  • Overall number of pins: 200 billion
  • Overall number of boards 4 billion
  • Overall number of users saving shopping pins on the boards: 2 million
  • The market value: $18 billion

Pinterest Users Demographics

  • Pinterest women users = 70%.
  • New subscribers men=40% and new subscribers women=60%.
  • Overall number of pin on Pinterest by men = 7%
  • Pinners who are 50%+ live out of USA
  • Users of 18-29 age use Pinterest in US
  • Adult Pinterest users =42% in the US
  • American mothers use Pinterest =80%
  • Millenials have the same use of Pinterest as Instagram
  • A Pinterest user is aged 40 on an average
  • One half of Pinterest members are making $50K or more annually, and 10%  Pinterest users earns over $125K
  • With ads on Pinterest you can reach 144.5 million people
  • US social media Pinterest users = 28%

Pinterest Financials

  • Pinterest advertising revenue reached $771.40 million
  • Currently valued at over $11 billion, In 2019Pinterest released an IPO worth an estimated $13 to $15 billion.
  • Global revenue of Pinterest for the second quarter of 2019 amounted to $ 261 million.

Fun Facts

  • Pinterest possesses more than 75 billion of ideas.
  • The Pinners have a 40% income from home of over 100 thousand dollars
  • 87% Pinners purchased the product thanks to Pinterest.
  • Pinners 72% are using Pinterest to help them determine if they want to buy the product offline.
  • One out of 2 Millennial makes use of Pinterest monthly.
  • More than 5% of total referral traffic to sites is received from Pinterest.
  • The 85% of users access Pinterest via their mobile devices, reported by Pinterest.
  • Some 93% of active online Pinners stated that they were planning their purchases with Pinterest, but 87% added that they had purchased something with Pinterest.
  • Two thirds of the Pinners show brands and products.
  • The categories famous among males are food and beverages and technology.
  • For active female users, the average pin score is 158.
  • The most popular categories in the USA include “Art”, “Art” and “Hobby”.
  • Recipes: Over 1.7 billion recipe pins available.
  • Shopping: Nearly 2 million users make  product rich pins each day.
  • About 50% made their purchase after viewing the advertised pin.
  • The pins that are advertised are reprinted 11 times per ads on an average.
  • Articles: Over 14 million articles post each day.
  • Total time on Pinterest each visit is an average of 14.2 minutes.
  • Eighteen percent of Pinterest customers use the website whenever they are ready to launch a new project.
  • Sixty-four% of Pinterest users refer to the platform as a site to find ideas, services or products which they can trust.
  • Forty-seven percent of social media users view Pinterest as their platform to look for and buy products.
  • Pinterest has an average of 2 billion monthly searches.
  • 84% of Pinners rely on Pinterest to determine which to purchase.
  • People while using Pinterest and experience something new on Pinterest are 98%.
  • People who use a Pinterest and discover a new business or product – 77%.

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