Pinterest Rich Pins: How to Implement and what are its benefits.
They’re really flashing your presence at the Pinterest.
The Pinterest Rich Pins come at no cost to you. They are designed to benefit you as well as Pinterest users by adding more context for your product, recipe or article on Pinterest.
Why You Must Use Rich Pins
Rich Pins have high values different than normal pins, that contain additional details on the pins.
Currently you can find 4 different kinds of Rich Pins
- Product Pins represent real time prices, stock availability and where to purchase.
- Pin recipes contain recipe ingredients, time to cook and portion sizes.
- Applications Pins (currently iOS only) display a installation button so that users can download your application while staying on the Pinterest.
- Article pins displays title, author, and story summary good for bloggers and article writers of the website.
6 Advantages Of Using The Rich Pins
These features complement each other, making Rich Pins more professional and trustworthy
More information – including more keywords for the surface in your search! Control the information attached to all the Pins from your website.The rich information on the Pin code is updated when the link page is refreshed.
Bold headline within the feed of Pinterest. A logo with your Pinterest account and a photo/profile logo. The amazing “Follow” button to attract more people to your account. You can recognize pin-rich articles by the additional details cross the image, as well as by the bold header, which is easily visible in the feed.
This is metadata obtained directly through your website. When you have good keywords on article tiles or headlines and descriptions of meta, then there is a significant advantage to your Rich Pins already! This data is linked to your Pin on the page and you are the only one who can edit it.
Once you change your blog post heading and the meta description, they are also updated on every Rich Pin associated with that URL – no matter who has pinned or attached them.
Therefore, when you make an annual update of your blog post, e.g. Best Pinterest Pin The size of the Pinterest Pin is 2020, the publication date and change in title will be displayed in all the Pinterest Pins linking to that page.
Isn’t that awesome?
This information is going to be shown with your pin, no matter who uses it. You can only change it by changing the page it links to.
The same if you modify the product price using the Pin code – the product price gets updated through all Pin codes.
And once someone clicks on Rich Pin – not just a bold title, but there is cool looking Follow button which motives users to follow the account.
Add Pinterest Rich Pins With 3 Easy Steps
Adding Rich pins are super easy if you are using using WordPress and Yoast plugin.
Note: For non WordPress users, you need to check with your developer for help.
With Pinterest business account, you can add rich pins easily.
Getting started with rich pins with WordPress.
Note: we will consider this tutorial to work only for article pins.
Step 1: Install and activate yeast SEO plugin withing your WordPress.
Withing social tab, you will need to enable “Facebook Settings” and verify your site with Pinterest tab within Yoast Plugin
Step 2: Verify Your Rich Pins.
Navigate to rich pin validator
Enter your website URL.
Hit “validate” button.
Make sure to check the preview of your rich pins
Step 3: You are ready! or submit a request to see the rich pins.
A green tick indicates that your rich pins are approved and wait for few days to appear rich pins. Once approved your normal pins will be converted to rich pins within 2-3 days.
How to turn off rich pins on some pages
For some reasons, you do not want to appear rich pins on some of your pages, just add this on header of the page
“<meta name=”pinterest-rich-pin” content=”false” />”